Mercedes-Benz appears to be taking a different approach from some other automakers when it comes to pricing its electric vehicles (EVs). While companies like Tesla and Ford have been adjusting EV prices based on market demand and other factors, Mercedes-Benz’s CEO, Ola Källenius, has indicated that the company is focusing on price stability.
He mentioned that drastic price changes for a brand like Mercedes-Benz are not the preferred strategy, as they believe in maintaining longevity and residual value for their vehicles. Källenius emphasized that the company is investing significant amounts into its electrification efforts and is gearing up for a future with more electrification while maintaining production flexibility.